The coconut here is not the usual coconut, but the new YEEZY BOOST series from Kanye West for Adidas.
Adidas’ rapid expansion strategy and the high degree of freedom for designers allowed the Kanye West who had moved from the old club NIKE to Adidas to show his talents. The Yeezy Boost 750, the first pair of Yeezy models born on February 14, 2015, has since officially started adidas. As the first pair of shoes of Adi’s Yeezy series, the Yeezy Boost 750 only sold 9000 pairs. At the same time, it was only sold to VIPs. The quantity was small and there was no large replenishment, so the market is still a high premium.
In addition, the popularity of the 350 can be said to be a reversal of the reel, the control behind it is Kanye West. From being cumbersome to seeing all Sneaker sought after, with the star effect and Kanye West as the appeal of hip hop music, the 2017 YEEZY 350 series officially opened the YEEZY China market and was finally fired in the secondary market. It is 5000+. Became the first so-called luxury (local tyrant) series in the Adidas series.
Although the current YEEZY series already includes the 700,500 series. The phenomenon-level shoes are still 350. After all, it is really impossible to say that you can let the half of the male stars in the Chinese entertainment circle get on the shoes.
The group of people who got rich by YEEZY at the time did not know whether there was any stock in hand. After all, as long as they were able to change hands, they were 3 times or more.
Following the strategy of limited sales, things are rare. This is why you couldn’t get it because most of them have fallen into the hands of shoe dealers.
Increase the volume or let it develop?
For a phenomenal shoe, it is certainly not going to expand production at first. Continued to hang the appetite of the consumer, slowly flowing out and quickly iterating, so that there is still a huge premium in the 350-year sale. But the good-hearted grandfather once said that we must be able to have a pair of YEEZY.
Finally, on the occasion of the harsh winter of 2018, YEEZY released a new pre-sale, and the overall price of the secondary market has also been greatly drawn. The era of YEEZY BOOST 350 is basically over, but the people who love it will continue to love it.
For example, you can start a pair of white zebras.